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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a stake approximately 5%.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold a third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The management structure of the team will remain unchanged, and all three partners are dedicated to the ongoing success of the brand in Formula One."

Financial Growth

The deal signifies a significant increase in worth of Mercedes F1 since Ineos Group acquired its share for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently due to the growing popularity of the sport around the world.

This was also seen in the success of the F1 movie starring Brad Pitt, which debuted last summer and earned over $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Current Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races left this season.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

About the author

Amber Stewart

Elara Vance is a digital marketing strategist with over a decade of experience helping businesses scale through innovative campaigns.

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